There are dozens of real estate CRMs on the market, and most "best of" lists are written by people who've never sold a house. This guide is different. We've looked at features, pricing, and real-world fit to help you pick the CRM that actually matches how you work — whether you're a solo agent, growing team, or large brokerage.
| CRM | Best For | Starting Price |
|---|---|---|
| GreenDoor CRM | AI + e-signatures in one tool | $29/mo |
| Follow Up Boss | Teams needing lead routing | $58/mo |
| kvCORE | Brokerages wanting IDX + lead gen | ~$500/mo |
| LionDesk | Video email + texting | $25/mo |
| Wise Agent | Budget-friendly for new agents | $32/mo |
| Real Geeks | Lead generation focus | $299/mo |
| Chime | Large teams + marketing automation | ~$500/mo |
GreenDoor is the newest CRM on this list, and that's actually an advantage. Built in 2025, it was designed from scratch around the tools modern agents actually need: a conversational AI assistant that drafts emails, schedules showings, and prioritizes your pipeline; built-in electronic signatures powered by BoldSign (no separate DocuSign subscription); smart listing matching that scores properties against client preferences; and a clean showing management system with feedback tracking.
The interface is fast, modern, and doesn't require training videos to figure out. Onboarding takes minutes, not days.
GreenDoor is newer, so its integration ecosystem is still growing. It doesn't include an IDX website, power dialer, or video messaging. If those are must-haves, you'll need to look elsewhere or use separate tools alongside it.
Starter: $29/mo — Professional: $59/mo — Team: $99/mo
E-signatures included at every tier. 14-day free trial.
Best for: Solo agents and small teams who want AI, e-signatures, showing management, and listing matching in one affordable, modern tool.
Follow Up Boss has been a top choice for real estate teams since 2011, and for good reason. Its automated lead routing is best-in-class — round-robin, zip code-based, source-based, or custom rules. With 250+ integrations (Zillow, Realtor.com, Google, Facebook, and more), it connects to virtually every lead source and marketing tool in real estate. The action plans and smart lists help teams stay organized at scale.
No built-in e-signatures, showing management, or listing matching. The AI features are limited compared to newer platforms. Pricing jumps steeply from the entry plan ($58/mo) to the Pro plan ($416/mo), which can be a shock for growing teams.
Grow: $58/mo — Pro: $416/mo — Platform: $833/mo
14-day free trial. E-signatures require a separate subscription (+$20–30/mo).
Best for: Teams with 5+ agents who need automated lead distribution, extensive integrations, and a proven platform.
kvCORE is the Swiss Army knife of real estate platforms. It bundles an IDX website, CRM, lead generation tools (squeeze pages, landing pages, property valuation), marketing automation, and team management into one enterprise package. For brokerages that want everything under one roof, kvCORE delivers breadth that's hard to match. The behavioral automation and smart campaigns are sophisticated, and the brokerage-level reporting gives managing brokers real visibility.
Complexity is kvCORE's biggest drawback. Most agents report needing weeks of training before they feel comfortable. The interface can feel overwhelming, and solo agents often use less than 20% of what they're paying for. Pricing is opaque (requires a sales call) and expensive ($500–$1,500+/month). No built-in e-signatures or showing management.
Single Agent: ~$500/mo — Team: ~$1,000/mo — Brokerage: ~$1,500+/mo
Pricing varies by market and negotiation. No self-serve free trial; demo only.
Best for: Brokerages and large teams (10+ agents) who want an IDX website, lead generation, and CRM in one enterprise platform — and have the budget for it.
LionDesk stands out with built-in video email and video texting — record a video and send it directly from the CRM without any third-party tools. For agents who use video as a core communication strategy, this is a real differentiator. It also includes a power dialer for cold calling, solid drip campaign automation, and built-in transaction management. The pricing is competitive, starting at $25/month.
No built-in e-signatures (a surprising omission for a CRM at this price point), no showing management, and no listing matching. The AI features are basic compared to newer platforms. The interface feels dated in places, and some agents report sluggish performance with larger contact databases.
CRM: $25/mo — CRM Premier: $49/mo — Elite: $83/mo
14-day free trial. E-signatures require a separate subscription.
Best for: Agents who lean heavily on video communication and want a power dialer for prospecting, at an affordable price point.
Wise Agent keeps things simple and affordable. At $32/month for a single flat plan (no confusing tiers), it gives new agents the CRM basics done well: contact management, drip campaigns, transaction management, a calendar, and landing pages. The 24/7 phone and chat support is a standout — rare at this price point. It's a solid "training wheels" CRM that won't overwhelm a first-year agent.
Limited automation compared to competitors. No AI assistant, no e-signatures, no showing management, no listing matching. The interface is functional but dated. As your business grows, you'll likely outgrow Wise Agent and need to migrate — which is always painful.
Single plan: $32/mo (up to 5 users)
14-day free trial. No additional tiers or hidden costs.
Best for: Brand new agents who need an affordable, simple CRM to get started without being overwhelmed by features they don't need yet.
Real Geeks is built around one core premise: generate leads and convert them. It bundles a high-converting IDX website, Facebook and Google ad management, property valuation landing pages, and a CRM designed to nurture those leads through the funnel. The lead-to-close workflow is tight — leads captured on your site flow directly into the CRM with behavioral tracking, so you know exactly which properties they've viewed before you call.
The CRM itself is more basic than dedicated CRM platforms. No e-signatures, limited AI, no showing management. You're paying primarily for the lead generation and IDX site — the CRM is the supporting cast, not the star. At $299+/month, it's a significant investment, and the value depends on how much you lean on paid lead generation.
Establish: $299/mo — Grow: $599/mo — Expand: $999/mo
Ad spend is additional. No free trial; demo available.
Best for: Agents and teams whose primary challenge is lead generation and who want an IDX site + ad management tightly integrated with their CRM.
Chime combines an IDX website, AI-powered lead nurturing, and a full marketing automation suite into a platform designed for ambitious teams. Its AI assistant ("AI Assistant" and "Smart Plans") automatically responds to leads, qualifies them, and books appointments. The marketing engine handles email drips, social media posting, and automated follow-ups across channels. For large teams that want to automate as much of the top-of-funnel as possible, Chime is compelling.
Expensive and complex. Pricing starts around $500/month and scales quickly for teams. The learning curve is steep — expect dedicated onboarding sessions. No built-in e-signatures or showing management. Some agents report that the AI responses, while fast, can feel generic compared to personally crafted messages.
Growth: ~$500/mo — Team: ~$900/mo — Enterprise: Custom pricing
Pricing varies. No self-serve trial; demo and onboarding required.
Best for: Large teams (10+ agents) who want AI-powered lead nurturing, IDX, and multi-channel marketing automation under one roof — and have the budget for enterprise pricing.
Before you commit, run through this checklist. The right CRM depends on your business, not a feature count.