Stoek Media LLC St. Louis, Missouri Software products · Built and operated in-house

Build it.
Ship it.
Run it.

Stoek Media designs, builds, and operates its own software. GreenDoor, a real estate CRM, is the flagship. Madness is the second product. The portfolio is kept narrow on purpose: everything in it gets maintained.

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GreenDoor CRM — Flagship Madness — Featured Scroll ↓
01  /  Flagship

GreenDoor CRM

Category
Real estate CRM
Built for
Agents and small brokerages
Scope
Clients, listings, showings, documents, follow-ups
Delivery
Hosted. Browser-based. Nothing to install.
Approach
One codebase, maintained in-house.

A real estate CRM built around the shape of an agent's day: clients in, listings matched, showings scheduled, documents signed, follow-ups sent. One system, end to end.

  • Client records
  • Listing-to-client matching
  • Showing scheduling
  • In-app e-signature
  • AI assistant
  • Daily briefing
  • Email outreach
  • Role-based admin
Explore GreenDoor Sign in
02  /  Featured

Madness

Category
Consumer app
Built for
Pools, groups, offices
Scope
Create, invite, pick, track
Delivery
Hosted. Browser-based.

A bracket-pool app. Make a pool, invite the group, lock in picks, and let the standings settle the argument.

  • Pool setup
  • Invites
  • Bracket picks
  • Standings
Software index
03  /  Featured

TheCaddieChat

Category
Editorial platform
Built for
Golf media
Scope
Identity, design, build
Delivery
Live

A digital publication for the game of golf, built to read like a curated archive. Heritage-led direction, quiet typography, and a structure that lets the writing lead.

  • Editorial design system with a restrained, archival aesthetic
  • Static-first architecture for fast, durable publishing
  • Structured content model for long-form and recurring features
  • Responsive layouts tuned for reading across devices
Visit TheCaddieChat
04  /  About

Stoek Media

Joe Stoehner

Software is not finished when it ships. It is finished when it is retired. Everything in between is the job.

Joe Stoehner

Stoek Media is a holding company for software products. Design, engineering, deployment, and support sit under one roof, with the same accountability for the code after launch as before it.

The portfolio is deliberately narrow. Products are added when there is a real need and kept only if they earn their place. No roadmap theater, no feature count for its own sake.

Stack
Small on purpose. Fewer moving parts, fewer surprises.
Scope
Ship the real thing to real users, then expand.
Support
Handled by the builders, not a ticket queue.
05  /  Contact

Start a conversation.

Product inquiries, partnerships, or custom builds. Book thirty minutes. Every message is read, and the answer on fit is direct.

Book a call Direct line. No funnel.