Stoek Media is a holding company that builds, operates, and invests in digital products. From SaaS platforms and client websites to content and media — we create real value, skip the fluff, and ship things that work.
Stoek Media grew out of a simple observation: the best digital products come from people who actually understand the problems they're solving. Founded by Joe Stoehner in 2024, Stoek Media started as a vehicle for building software and web projects for real businesses with real needs.
The name "Stoek" comes from the Stoehner family name — this is a personal venture, not a faceless corporation. Every product under the Stoek Media umbrella reflects that hands-on, founder-led approach: talk to the users, understand the workflow, build exactly what's needed, and cut everything that isn't.
Today, Stoek Media operates across three divisions: software products, web and digital services, and content and media. Each venture shares the same DNA — solve a real problem, build it well, and keep it simple.
A full-featured real estate CRM with an AI assistant, built-in e-signatures, smart listing matching, and showing management. Built from real agent feedback to solve the workflow problems other CRMs ignore.
Learn More →AI-powered marketing for golf pro shops. Personalized follow-ups, review requests, and re-engagement campaigns that run on autopilot — so shop owners can focus on customers, not marketing.
Learn More →A content platform covering golf industry insights, technology, and culture. Where the golf business meets the digital world.
Visit →Custom websites, digital strategy, and marketing for businesses that need a strong online presence. Stoek Media handles the build so clients can focus on running their business.
Work With Us →Joe Stoehner is the founder and operator of Stoek Media. He builds and runs every product and project under the Stoek Media umbrella — from writing code and designing interfaces to talking to customers and shipping updates.
Before starting Stoek Media, Joe spent time in the golf industry and technology space, which gave him a front-row seat to how small businesses struggle with software that wasn't built for them. That experience shaped the Stoek Media philosophy: don't build what you think people want — build what they actually need.
Joe's approach is straightforward: talk to users, understand the real workflow, prototype fast, and iterate based on feedback. Every Stoek Media product — from GreenDoor CRM to ShopCaddie — started with a conversation, not a pitch deck.
Every Stoek Media venture begins with a real workflow problem. GreenDoor started because agents were juggling five different tools to do one job. ShopCaddie started because pro shops were losing customers they'd already won. The product comes second — the problem comes first.
We don't spend months planning features nobody asked for. We build the smallest useful version, put it in front of real users, and improve based on what they tell us. This keeps products focused and development fast.
Complexity is the enemy of adoption. If a feature needs a tutorial, it's too complicated. Stoek Media products are designed to be understood in minutes, not days. Power users get depth; new users get clarity.
From design to database to deployment, Stoek Media keeps everything in-house. This means faster iteration, better quality control, and products that feel cohesive instead of stitched together from third-party parts.